Project Overview
Iconic Financials needed a general branding ad that feels creative, unique, and memorable. The goal was to reflect their tagline, Books That Tell a Story, through a strong and visually engaging concept.
I develop the idea using larger-than-life binders designed to look like buildings. This approach gives visual weight to the message that their financial books hold real substance and structure. Small city details like a streetlamp and fire hydrant add character and contrast, with pops of color that bring the scene to life.
