Skywire

Ad campaign

Project Overview

Skywire needed a campaign that would put their phone plan deals front and center, with a visual direction that felt bold, memorable, and aligned with their city-based brand. The message had to be clear and creatively delivered.

We built the concept around pigeons, iconic city dwellers and natural messengers, as the visual theme. Each ad featured pigeons placed in a setting that reflected the specific phone plan, combining wit and clarity with strong visual storytelling. The result was a campaign that felt clever, urban, and unmistakably Skywire.

Designed at The Pivot Group

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